About Bvlgari

Founded in Rome in 1884 by the talented Greek silversmith Sotirio Bulgari, the brand quickly established a reputation for Italian excellence with exquisite craftsmanship and magnificent jewellery creations. Over the decades, the Bulgari generations defined a distinctive style made of vibrant colour combinations, exquisitely balanced volumes and unmistakable motifs that pay homage to the Roman roots of the company. While always revering its cultural legacy, Bulgari introduced innovations that rewrote the rules of the jewellery universe and launched new trends that stood out as icons of contemporary design.


Serpenti”, Italian for ‘Snake’, is the most emblematic source of inspiration for Bvlgari. Present in its jewelry & watches heritage since the brand creation, the mystic animal is a symbol of strength, vital energy and renewal.


The entire Lvcea collection is inspired by light and pays tribute to the ancient sundial, in a design that captures the power of light. A touch that is pure BVLGARI, the aventurine dial recalls the magnificent and dreamy starry sky of Rome by night.


Meaning <<eight>> in Latin, Octo was born of the intersection between the square, earthly symbol of life and the circle, symbol of eternity. It offers an architectural design with octagonal case inspired by motif cutting across Rome’s ancient architectural landmarks.


Among the first noticeable watch created by Bvlgari was BB Aluminum: a watch that conveyed both Bvlgari style and timeless values.


Bvlgari Alumunium GMT Amerigo Vespucci Special Edition

BULGARI ALUMINIUM GMT AMERIGO VESPUCCI SPECIAL EDITION: IN PRAISE OF PERSEVERANCE Departure time is drawing near, as the Italian Navy’s Amerigo Vespucci ...