Louis-Ulysse Chopard founded his own workshop in 1860 in Sonvillier, the Swiss Jura. Since 1963 Chopard is owned by the Scheufele family and its headquarters are located in Geneva. Internationally renowned for its watch and jewellery creations, the Group today employs over 2000 people worldwide. It is independent and vertically very integrated, controlling the entire process from design to distribution through 1200 points of sale and more than 160 dedicated boutiques.
Over 30 different crafts are practised in three manufacturing sites with a strong emphasis on in-house training. Chopard has built its reputation on iconic collections such as “Happy Diamonds”, “Happy Sport” and “Mille Miglia” while Chopard’s Haute Horlogerie expertise in fine watchmaking is acknowledged and expressed in the L.U.C collection. The firm is also highly recognized for its high jewellery creations like the Red Carpet Collection, the Green Carpet Collection and the exceptional Garden of Kalahari Collection.
Chopard is a faithful partner of the Cannes Film Festival as well as classic racing events, such as the Mille Miglia in Italy and the Grand Prix de Monaco Historique. The Maison is also the official timing partner of Porsche Motorsport.
According to its fundamental values, Chopard launched in 2013 The Journey to Sustainable Luxury: a multi-year programme deepening its engagement in sustainable luxury, by sourcing from businesses that are demonstrably committed to responsible, ethical, social and environmental practices. At Baselworld 2018, the Maison announced its commitment to use 100% ethical gold for its watch and jewellery products.