Inspired by the exceptional scenery of the Jura Mountains and guided by an unquenchable inner fire, the Jaeger-LeCoultre Manufacture finds its essence at the heart of the Vallée de Joux. All of its savoir-faire is brought together under one roof: watchmakers, engineers, designers and artisans work in harmony to give birth to exceptional Fine Watchmaking creations, constantly driven by a collective energy and innovative spirit. Since 1833, this same spirit has brought to life over 1200 calibers and made of Jaeger-LeCoultre, La Grande Maison.

A fine watch does so much more than simply tell the time; it is a personal and intimate object and it symbolizes the deep connection between special moments in time and our most treasured memories.

Everybody who owns a steel or gold Reverso – whether new or pre-owned – can request an engraving for the reverse side of the case. The possibilities are as infinite as the skills of the designers and engravers at Jaeger-LeCoultre’s Manufacture.

In 1931, Jaeger-LeCoultre launched a timepiece that was destined to become a classic of 20th-century design: the Reverso. Created to withstand the rigours of polo matches, its sleek, Art Deco lines and unique reversible case make it one of the most immediately recognizable watches of all time. Through nine decades the Reverso has continually reinvented itself without ever compromising its identity: it has housed more than 50 different calibers, while its blank metal flip side has become a canvas for creative expression, decorated with enamel or engravings. Today, 90 years after the Reverso was born, it continues to epitomize the spirit of modernity that inspired its creation.