Hublot is a Swiss watch manufacturer founded in 1980 and based in Nyon. For its first ever timepiece, this fundamentally disruptive company combined gold with a rubber strap in a sporty case with a design inspired by a ship’s porthole (hublot in French). Thus, the Art of Fusion was born, a fusion of tradition, innovation, craftsmanship, worlds and talents. It became the brand's aesthetic and technical signature.

This identity was further strengthened in 2005 when the Big Bang was created, This iconic timepiece is constantly evolving, attesting to an unrivaled know-how in terms of complications, manufacture movements and state-of-the-art materials. Carbon, titanium, ceramic and sapphire have been developed on this model to unprecedented technical extremes.

This ground-breaking, rebellious and high-quality approach to watchmaking is summed up in its philosophy ‘Be First, Unique and Different.’ It gradually gave rise to other collections that explored innovative designs: Classic Fusion, Spirit of BigBang, Square Bang and Manufacture Pieces. All of them draw on high levels of craftsmanship, both in terms of the materials so dear to Hublot (such as Magic Gold, brightly-coloured ceramics and sapphires) and its in-house movements (Unico chronograph manufacture calibre, Meca-10 and grand complications such as the Tourbillon, the Cathedral Minute Repeater and the movements specific to the Manufacture Pieces such as the MP-11).

Hublot’s world extends to powerful partnerships including football. ‘Hublot Loves Football’ has become its slogan at the world's biggest sports events (such as the FIFA World World CupTM, Premier League, UEFA Champions League, UEFA EUROTM) and through its ambassadors (including Pelé and Kylian Mbappé). This love of football is complemented by unique links to the worlds of art (Takashi Murakami, Sang Bleu, Richard Orlinski), design (Samuel Ross), music (Lang Lang, DJ Snake), sport (Novak Djokovic, Usain Bolt), and also fine dining (Anne-Sophie Pic, Yannick Alléno). With Alan Roura and the Hublot Sailing Team, Hublot returns to its roots, especially for its name.

All of them embody this Art of Fusion, offering the brand’s customers a unique experience. Lastly, Hublot's implication in joint environmental projects with SORAI and Polar Pod reflects its concern for the issues of the day. Almost 130 boutiques around the world share Hublot’s fervour and values, alongside the e-commerce site.

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